Everything You Need to Know About Chase Matthew on Tiktok: Faqs and Guide
Matthew did not launch his digital career completely isolated from the established indie-country ecosystem. Early in his run, he caught the ear of southern rap and country maverick Ryan Upchurch. Recognizing Matthew's work ethic and vocal grit, Upchurch signed him to Holler Boy Records for his initial releases.
The Ryan Upchurch collaboration gave Matthew access to a fiercely dedicated counter-culture fanbase that already existed entirely outside corporate Nashville. Upchurch understood the power of direct-to-consumer video publishing, pushing Matthew to flood social feeds with uncut performance clips. By the time mainstream labels realized what was happening, Matthew had already amassed hundreds of millions of independent streams without spending a dime on commercial radio promotion.
