Fact Check: Is Tous Les Jours French or Korean? the Truth Behind the Name
Q1: Is Tous les Jours a French company?
A1: No. Tous les Jours was founded in South Korea in 1997 by CJ Foodville, a division of the Seoul-based CJ Group conglomerate. The company remains headquartered in South Korea, though it operates franchise locations internationally.
Q2: What is the exact phonetic pronunciation of Tous les Jours?
A2: The name is pronounced "too-lay-zhoor" (/tu le ʒuʁ/). The final "s" in "Tous," the "s" in "les," and the "s" in "Jours" are all silent.
Q3: What does the name translate to in English?
A3: It translates directly to "every day." CJ Foodville selected the name to highlight their core marketing promise: baking fresh bread and pastries on-site every single morning.
Q4: Why does Tous les Jours sell Asian pastries if it has a French name?
A4: The brand is an Asian-French fusion concept. While it uses European baking techniques and French branding aesthetics, the menu is tailored to East Asian flavor preferences, featuring lighter textures, lower sweetness levels, milk breads, red bean fillings, and fresh fruit sponge cakes.
