Susie Penwell of Penny and Lulu Passes Away: Heartbreak in Medford Floral Community
Floral arrangement is an ephemeral art. Cut flowers bloom, peak, and decay within days. What remains is how a designer makes people feel in moments of vulnerability, triumph, or grief. Penwell understood this better than most.
She did not simply sell botanical stems; she translated complex human emotions into color palettes. A funeral spray from Penwell was not a generic fan of gladiolus; it was a deeply considered tribute that incorporated favorite wildflowers, textural pods, and fragrant herbs from the Pacific Northwest landscape. That intentionality elevated Penny and Lulu above standard commercial competitors.
Today, the studio continues to honor that artistic philosophy. The team retains the standards Penwell set: selecting high-grade stems, insisting on proper hydration techniques, and rejecting lazy shortcuts. By maintaining these rigorous standards, Penny and Lulu preserves Penwell's voice in every ribbon tied and stem cut.
